Connecting Creativity to Capital
Founded by Yasmin Jones-Henry
ABOUT
Originally established in 2016, first as a blog, then as a directory, then as the power behind the placeshaping strategies and cultural programmes developed by Yasmin Jones-Henry such as of The Lab E20 (2021-2025), Shoreditch Works London and 33 Cavendish Square….
We are The Collective: Our community of artists, designers, musicians, filmmakers, storytellers, social and creative entrepreneurs and investors are committed to delivering transformation.
We connect creativity to capital
We are REGENERATIVE BY DESIGN
Design > Solutions > Create > Hope >
Design > Solutions > Create > Hope >
Our Process
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Plan with Purpose
Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.
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Collaborate Openly
You’re part of the process. We keep communication open and decisions shared—no black boxes or surprises.
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Adapt as Needed
Every project is different. We stay flexible and responsive to make sure the process fits your flow—not the other way around.
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Deliver with Confidence
When we deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.
WHAT SETS US APART
Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.
LET’S GET STARTED